With the Kentucky Derby less than two weeks away and the summer travel season approaching, state tourism officials are in full advertising mode right now. Those in tourism stress the economic gains seen through increased tourist numbers.
With only 22% of the public expressing a positive impression of the thoroughbred racing industry, the 2011 Jockey Club report on the state of the industry strongly suggested a new direction. One strategy is to open the horse farms of the Bluegrass to tourism. Tom Martin talks with Anne Sabatino-Hardy, executive director of “Horse Country, Inc.“ the not-for-profit created to make that happen.