Tom Stultz is president of San Diego-based JMI Sports. The Greenup native has more than forty years professional executive experience negotiating and securing more than a billion dollars in multimedia and sponsorship rights agreements with major universities - agreements like the 15-year deal announced in late June between JMI and UK valued at $210 million. Tom Martin talked with Stultz to find out what the deal means to UK...and to Cats fans.
University of Kentucky athletics is entering into a $210 million dollar multimedia marketing rights agreement with JMI Sports. The 15-year agreement is being called "one of the most valuable partnerships of it's kind."