Yvon Chouinard, Founder Of Patagonia
Yvon is one of the leading pioneers in the climbing and outdoor apparel field. Since his teens, Yvon has been an avid climber and adventure seeker. He innovated rock and ice climbing equipment, which he sold through his first company Chouinard Equipment (now Black Diamond). Yvon later started Patagonia, and the company has been a model of business and environmental responsibility since its inception in 1973.