The Vaccines, a London-based indie rock band with a retro sound, are partnering up with popular photo app Instagram to make a crowdsourced music video for their song "Wetsuit." They're asking fans to share photos from the band's summer tour using the app on their smartphones.
Vaccines guitarist Freddie Cowan, guitarist for The Vaccines, says he's already seen a huge response: "Pictures of people on their campsites and people covered in mud in England or people in the sun in Europe. And candid shots of us."
Claire O'Neill of NPR's The Picture Show blog explains how Instagram works: "You can either take a picture with the app or load one of the pictures from your library. And then you can select from 15 filters that have already been designed, which can make your photos look like they were taken in the 1960s or like they were taken with a toy camera. And then you can share that with your community much like you would on Twitter."
For more info on the upcoming video and a look at some of the photos that have already been submitted, go here.