Unique Attractions Basis of New Ad Campaign

Dec 6, 2011

People can travel to the far reaches of the globe and not see and experience what you can discover in Kentucky. There’s only one Mammoth Cave, one Birthplace of Abraham Lincoln, one National Corvette Museum, one Kentucky Horse Park. Kentucky’s wealth of unique attractions forms the basis of the state’s 2012 travel and tourism marketing campaign. The new campaign, called “There’s Only One,” will differentiate Kentucky from other destinations by emphasizing places and things travelers to and within the Commonwealth can experience that cannot be replicated anywhere else.

Thirty-one places and events have been designated “There’s Only One.” More will be added after undergoing a certification process. The current list includes, in alphabetical order:

• American Saddlebred Capital of the World – Shelbyville
• Belle of Louisville, National Historic Landmark – Louisville 
• Birthplace of Abraham Lincoln – Hodgenville
• Birthplace of Bluegrass Music, Bill Monroe – Rosine
• Birthplace of Jefferson Davis – Fairview 
• Birthplace of Loretta Lynn – Country Music Highway – Butcher Hollow
• Bourbon Country – Bardstown and Frankfort
• Cumberland Falls, Niagara of the South – Corbin 
• Cumberland Gap National Historic Park – Middlesboro 
• Home of the Kentucky Derby, Churchill Downs – Louisville
• Horse Capital of the World – Lexington
• Houseboating Capital – Lake Cumberland
• International Barbecue Festival – Owensboro 
• International Bluegrass Music Museum – Owensboro
• Kentucky Derby Museum – Louisville 
• Kentucky Horse Park – Lexington
• Land Between the Lakes National Recreation Area – Golden Pond
• Lost River Cave – Bowling Green
• Louisville Slugger Museum and Factory – Louisville
• Mammoth Cave National Park – Cave City
• Monte Casino Chapel – Crestview Hills
• Muhammad Ali Center – Louisville
• My Old Kentucky Home – Bardstown
• National Corvette Museum – Bowling Green
• National Quilt Museum – Paducah
• Red River Gorge – Slade 
• Rosemary Clooney House – Augusta
• Sanders Café – Corbin
• Shaker Village of Pleasant Hill – Harrodsburg 
• St. Mary’s Cathedral Basilica of the Assumption – Covington
• World’s Championship Horse Show – Louisville

The concept of “There’s Only One” will be used to draw visitors to Kentucky and then encourage them to explore all Kentucky has to offer. In the spring, when most vacation decisions are being made, TV, radio and print ads will combine with on-going social media and on-line campaigns to raise awareness of these unique attractions.

Find more information about “There’s Only One” at www.kentuckytourism.com.