12:13pm

Sun September 18, 2011
The Commonwealth

Twitter Accounts Surge During Bridge Closure

The Sherman Minton Bridge closure has spawned a number of novelty Twitter accounts, including two for the bridge itself.  Jason Oberhausen is behind one of them, @smintonbridge64 (the others are @shermintbridge and @ucantcrossme). He says this is his first novelty account, and he hopes it adds levity to a serious event.

“It’s only traffic, right? So what’s the worst you’ve got to do? Be in your car two hours instead of 30 minutes,” he says. “As far as grievous or as far as negatives that everyone’s attributing to this. I think it’s bringing a couple laughs, a couple smiles. People have even tweeted that, ‘Hey I’m sitting in my car reading these things, thanks for making me laugh,’ kind of things.”

Oberhausen says he doesn’t have any larger plans for the account other than to have fun. He’s has considered starting other novelty accounts, but hasn’t out of concern the joke won’t last.

“I’m going to keep [this account] up as long as I can and when the interest dies, see if I can keep it up. I’m willing to keep it going for a while and see when the joke runs out or the story ends,” he says.

There are also fake accounts for the other bridges in Louisville (@ClarkMemBridge and @KennedyBridge65) and the unbuilt East End Bridge. They’re among several novelty accounts for local officials, celebrities or monuments.

Tweets about the bridge closure often use the hashtag #loubridge.