Social Media-Based Tech Firm Fooji Making a Mark in Lexington

Aug 9, 2017

It's an open environment for workers at Fooji
Credit Stu Johnson

A ribbon-cutting ceremony marked the grand opening and expansion of a Lexington-based technology company Tuesday.

Fooji Incorporated specializes in brand promotion using familiar tools of social media.

Companies involved in brand-marketing select triggers of hashtag and emoji combinations.  Social media fans then share the triggers to opt-in and receive branded product delivered within 60 minutes. 

Gregg Morton, co-founder of Fooji, says there are a number of things Fooji can deliver. 

“It’s a form of promotion.  Very similar to like if a brand was to set up a booth at a trade show and hand out free merchandise.  We do that concept on social media and in your home nationwide,” said Morton.

Fooji has created 57 jobs so far in Lexington.  Morton expects that number to double over the next year or so. 

Lexington’s job fund incentive program helped renovate the former Hurst Office Supply building into an open-space work environment for the growing enterprise. 

Mayor Gray cited the transformation of the downtown building as a benefit of the city’s jobs incentive fund. 

“It wasn’t that long ago that a building like this would have been considered just useless and you look at it today and you look at the creativity that is being displayed the creativity that’s being engaged in this facility,” Gray said.

Fooji has seven workers in California where more than 60 per cent of its current clients are based.