The Daily NewsAs shoppers rush to snag discounts Friday, officials warn that it’s peak season for scam artists. “We hear from people every day that have been scammed one way or another. Scam artists come out of the woodwork during a time like this,” said Reanna Smith-Hamblin, spokeswoman for the Better Business Bureau’s Louisville office. “Especially during tough times, you get excited you found something good at a good price.” In some cases, that price is too good to be true. People should be cautious of fake advertising and make sure they carefully read an entire ad, especially the fine print, Smith-Hamblin said.