No Flow? Rap Rebirth Can Help

Jul 2, 2011

If your flow has lost its get-up-and-go, you may need to call Jesse Kramer.

The 24-year-old runs a website called Rap Rebirth, where, for a fee, he offers custom rap lyrics in any style you chose — anywhere from a verse to an entire album. Kramer tells Weekend All Things Considered host Guy Raz that a wide range of artists use his services.

"Around 70 percent are artists who are in development: They're putting together mixtapes, they're putting together demos, they're just getting started," says Kramer. "Another ten percent are more established artists, and then another ten percent are random people, comedians who want to put a verse together, companies who want a verse to market their products. [The remaining] ten percent are mainstream artists who are looking for lyrics."

A potential customer coming to Kramer's website will answer a battery of questions designed to tease out the person's individual style.

"They'll tell me about their formative experiences growing up, who they are, who they want to be perceived as, their favorite subject matter to rap about, artists that inspire them," says Kramer.

Kramer allows customers to request a verse in a particular artist's style (he says Drake is the most popular choice of late). He's also taken on some very specific, personal projects. Kramer says he once wrote an entire album's worth of love songs for a client whose girlfriend had just broken up with him.

"He sent me a picture of her and he told me all these intimate details about their relationship," says Kramer. "It was so weird writing that. It wasn't even for the purpose of making a commercial hit... he just wanted to impress his girlfriend."

As for stepping up to the mic himself, Kramer says that so far, he's been content to remain behind the scenes.

"I like performing, but I'm more interested in kinda living a normal life," he says. "I don't want to live the life of a rapper and all that entails."

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