Volkswagen is going after male buyers with its new, supposedly more masculine Beetle, NPR's Sonari Glinton reported on Morning Edition.
That's what The Detroit News says too. It writes that VW is "aiming to shed the 'chick car' label," by getting rid of the flower vase that adorned the dash of recent Beetles and giving the car a "more muscular, sportier" look overall.
And according to The New York Times' Wheels blog, the Bug now comes "with a rampaging Y chromosome."
We're also struck, though, by what to our eye seems to be the "new" Beetle's resemblance to the "old" Beetle. Doesn't it more closely resemble the "classic" Bug than the recent models did?
And now, we wonder: Copyright 2011 National Public Radio. To see more, visit http://www.npr.org/.