Wed July 27, 2011
NPR Story

McDonald's Tries Connecting With Moms

McDonald's is using social media and mom bloggers to reach people it considers to be "influencers." It's developing an invite-only community for the most influential bloggers — inviting them to behind-the-counter tours, visits to headquarters and trips to farms that supply the restaurant chain's food. NPR's Allison Aubrey reports.

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