Dr Pepper Snapple Takes Bottler To Court

Originally published on July 12, 2011 7:19 am
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MARY LOUISE KELLY, host:

Our last word in business today, battle of the bottle.

The big soda company Dr Pepper Snapple is fighting with one of its bottlers.

STEVE INSKEEP, host:

The family-owned company Dublin Dr Pepper in Dublin, Texas, of course, uses old-fashioned bottles and promotes itself as using cane sugar as a sweetener, not corn syrup. It has a following and Internet sales have been growing.

KELLY: That's part of the problem. The parent company, the Dr Pepper Snapple Group, is now suing Dublin Dr Pepper. They are, accusing it diluting the brand. They want the bottler to take the word Dublin off its label and stick to an agreement to sell its soda only within a 44 mile radius of Dublin, Texas.

INSKEEP: Why 44?

(Soundbite of laughter)

INSKEEP: Anyway.

KELLY: That's the rules. And that's the business news on MORNING EDITION from NPR News. I'm Mary Louise Kelly.

INSKEEP: Dublin. And I'm Steve Inskeep Dublin. Transcript provided by NPR, Copyright NPR.