KentuckyOne Rebuffs Call to Take Down "Misleading" Cancer Ad

Jun 18, 2015

Credit Andrew Wolfson/The Courier-Journal

A KentuckyOne Health cancer center has refused to take down an advertising banner in the heart of Louisville's medical center that some doctors have called "misleading."

The Courier-Journal (http://cjky.it/1GitoTO ) reports that the University of Louisville Hospital's ethics committee unanimously voted last month to ask the James Graham Brown Center to take down or revise the banner advertising the "CyberKnife" radiosurgery procedure. The billboard features the message, "Fight cancer with 5 or fewer treatments."

Dr. Larry Florman, a surgeon who sits on the ethics committee, says the advertising is "misleading" because the procedure only works that quickly for small, isolated tumors.

KentuckyOne spokesman David McArthur says the company examined clinical results and decided to keep the advertisement up. He says the procedure has helped hundreds of patients.