Kentucky Promoted Through Super Bowl
It is an idea so crazy, it just might work. Griffin VanMeter, Kent Carmichael and Whit Hiler are 30-something marketing guys. They also are native Kentuckians who are proud of their state and think everyone else should be proud of it, too. A year ago, they had this idea: Let's produce a television commercial promoting the "brand" of Kentucky and get it on the Super Bowl telecast. Their goal is to raise $3.5 million in 60 days in order to buy the commercial time. With $3.5 million worth of public momentum, the three marketers said, they think Kentucky producers, directors, writers and actors would rush to help them make one awesome Kentucky commercial. Are you listening, George Clooney, Jerry Bruckheimer and Ashley Judd?