Planet Money and Wired Magazine have teamed up to look at the future of work in the U.S. Last week, we looked at high-tech jobs in the cotton industry. Today, we explore a story that unites indie rock, hipsters, and massive investment in real estate development. It all takes place in what is becoming a surprisingly cool city: Omaha, Nebraska.
I'm at one of the most interesting cultural events I've been to in years. It's at a new art-house movie theater in Omaha.
Fellini's masterpiece Amarcord is just ending. A group of artists from around the world is going to discuss how their work compares to this celebration of small town life.
The movie theater, Film Streams, is a marvel. It's brand new, gorgeous and only plays sophisticated independent films. Next door is the Slowdown, which Esquire called the best indie-rock club in the country.
The Slowdown — like Film Streams and almost everything in Omaha that's very cool — is very new.
While I was there, I met several architects and web designers who all said they moved back to Omaha, at least in part, because of this club and the movie theater next door.
They're part of a remarkable wave in Omaha: Professionals are moving back.
It all started with some young guys and some surprisingly good music.
Back in the 1990s, there was a small, underground music scene in Omaha, centered around the sketchy and possibly illegal club, the Cog Factory. Local kids played what became a well known sound: Omaha Indie Rock. The scene gave rise to bands like Cursive, Bright Eyes, and The Faint.
But Omaha just wasn't the kind of place to nurture a music career.
Omaha had always been a town devoted to business: first fur trading, then stockyards and railroads. Folks who wanted a cultural life tended to move to bigger cities.
Robb Nansel ran a local label called Saddle Creek Records. But his bands wound up with nowhere to play: The Cog Factory closed because it had never paid any taxes.
Nansel and a college friend, Jason Kulbel, decided Omaha should have a music venue — a cheap place for bands to play. They looked at a bowling alley and some abandoned warehouses. They spent a long time battling a community group scared of young punks ruining the neighborhood.
"It took eight years or something like that before it became a reality," Nansel says.
In those eight years, Jason and Robb grew up and learned how to be businessmen, how to work with a bank and real estate developers. They borrowed several million dollars and built this new complex.
Opening the Slowdown and Film Streams, creating this community of artists, caught the attention of local developers. They spent hundreds of millions in the neighborhood--creating live/work spaces, cool offices in reclaimed warehouses, a bunch of nice new restaurants.
One developer said that those three friends--Jason, Robb, and Rachel Jacobson, who created the theater and club — have brought at least $100 million in value to the city. Jason assures me they didn't get any of it. They're all still broke.
Correction: An earlier version of this story misspelled The Faint. Thanks to the commenters who pointed out the error.
NPR: Omaha, Nebraska.
(SOUNDBITE OF MOVIE MUSIC)
ADAM DAVIDSON: I am at one of the more interesting cultural events I've been to in years. Wait. Shhh. It's about to start.
U: We've got waters for you guys. (unintelligible) in San Francisco.
DAVIDSON: Okay, it's over. Now a group of artists from around the world are going to discuss how their work compares to this celebration of small town Italian life.
: I'm Hesse McGraw. I'm the chief curator at the Bemis Center. I think I know almost all of you.
DAVIDSON: This movie theater, Film Streams, is a marvel. It's brand-new, gorgeous and only plays sophisticated independent film. Next door is the Slowdown. Esquire magazine called it the best indie rock club in the country.
: So this is the club, Slowdown. Let me get some lights on over here.
DAVIDSON: Like Film Streams, like, really, most of the things that are really cool in Omaha, this club, the Slowdown, is very new. It's basically two giant spaces. One, a big bar area with lots of tables and stools. And then, you turn a corner, walk down some steps and there's the stage and the dance floor.
: This side over here is kind of the dream, if you will. This is, you know, kind of what we envisioned when we built the place.
DAVIDSON: This is Jason Kulbel. He owns and runs the place, which is the cultural heart of the new Omaha. While I was there, I met some architects, several web designers, all of whom said they moved back home to Omaha, at least in part, because of this club and the movie theater next door. They're part of this remarkable wave - Omaha has seen the reverse of its long history - young professionals moving back from big cites. It all started with these young guys and some surprisingly good music.
(SOUNDBITE OF MUSIC)
DAVIDSON: Back in the 1990s, there was a small, underground music scene - centered around the sketchy and possibly illegal club, the Cog Factory. Local kids played what became a well known sound: Omaha Indie Rock. This is one of the best-known bands, Cursive. Other big bands were Bright Eyes, the Feint. But Omaha just was not the kind of place to nurture a music career.
: Jason's college buddy, Robb Nansel, convinced a few of the bands to stick with his local label, Saddle Creek Records. But then, they had nowhere in Omaha to play. The Cog Factory was shut down because it had never paid any taxes. Jason and Robb decided that Omaha should have a music venue, some cheap place for bands to play. They looked at a bowling alley, some abandoned warehouses where the toilets sometimes worked. They spent a long time in a battle with a community group, scared of these young punks ruining the neighborhood. This is Robb.
: It took eight years, or something like that, before it became a reality. And so, obviously, the idea morphed from, like, being a rundown warehouse space to what we just walked through.
DAVIDSON: Adam Davidson, NPR News.
(SOUNDBITE OF MUSIC)
: The story of Omaha is part of a Planet Money special report that is the cover story of this month's Wired Magazine.
(SOUNDBITE OF MUSIC) Transcript provided by NPR, Copyright NPR.