Hulu To Distribute Miramax Films

Originally published on June 6, 2011 3:51 pm



Fans of the movies "Shakespeare in Love" and "Pulp Fiction" now have a new way to watch those and other Miramax films. As NPR's Nina Gregory reports, the company has just signed a deal with Hulu, the online video service to distribute the Miramax library of movies.

NINA GREGORY: The deal with Hulu is not Miramax's first move into digital distribution. Just two weeks ago, Miramax signed with Netflix to distribute its library, expanding access to Oscar-winners and cult favorites like "Reservoir Dogs."

(Soundbite of movie, "Reservoir Dogs")

Mr. LAWRENCE TIERNEY (Actor): (As Joe Cabot) Here are your names. Mr. Brown, Mr. White, Mr. Blond, Mr. Blue and Mr. Pink.

GREGORY: Entertainment analyst Barton Crockett at Lazard Capital Markets says the Miramax deal is an important move for Hulu, too.

Mr. BARTON CROCKETT (Lazard Capital Markets): Hulu's premium service has lagged Netflix badly in movies. It's been great for television, but they haven't had much in the way of movies. Netflix, on the other hand, has been very strong in movies and has recently gotten very strong in TV.

So this, you know, takes them a meaningful step toward narrowing the gap with Netflix. They're still badly lagging Netflix in movies, but this gets them a lot closer.

GREGORY: Like Netflix, Hulu Plus charges $8-a-month. But Hulu will also offer free access to 15 movies a month, paid for by ads. The hope is Hulu viewers will convert to Hulu Plus subscribers because they'll want to see what happens to Mr. Pink without further interruption.

Nina Gregory, NPR News. Transcript provided by NPR, Copyright NPR.