10:20am

Mon September 19, 2011
Kentucky Arts and Culture

High Bids Buy Pieces of Coke Collection

Hundreds of bidders and more participating by Internet or phone quietly and calmly parted with hundreds of thousands of dollars over the weekend in exchange for iconic memorabilia from one of the world’s most recognizable brands. The first auction at Elizabethtown's Schmidt Museum of Coca-Cola saw totals for which organizers scarcely dared to hope, bringing in two bids of more than $100,000 each on Saturday.