Charities Make Year End Push

Dec 28, 2011

As 2011 winds down, many charities are hoping an eleventh hour push for donations will keep their services up and running through new next. On average, charities receive about 41 percent of their donations during the last few weeks of the year. Erin Gold, Vice President of Goodwill Industries of Kentucky, told WKYT that donations made to her organization are turned into cash, which helps put the jobless back to work.

"Last year we placed into employment over 2000 people, so that was a record for us," Gold says.

But 2011 hasn't been so kind to at least one local charity this year. Major Debra Ashcraft works with the Salvation Army.

"It's a sign of the economy. I think people are kind and generous in our community and we greatly appreciate their support, but I think the poor economy has really hit the kettle campaign," Ashcraft says.

Even after a late push for donations before Christmas, the Salvation Army's biggest campaign of the year is still 70-thousand dollars shy of its goal. Though the bell ringers may be gone, the the kettle campaign continues online at