Businesses Cash in on UK's Win

Apr 6, 2012

If there's one universal truth, surely it's that dogs can't be cats. Right? Wrong. It turns out that in the wake of the University of Kentucky's eighth men's basketball championship, even dogs can dress as the Cats, courtesy of Fan Outfitters and its line of UK T-shirts for dogs. The canine clothing is one of numerous ways a variety of Lexington businesses, including restaurants, banks, local media and the post office, are cashing in on the Cats' victory. "I've never seen anything like it," said Joe Kawaja, president of Lexington-based collegiate retailer Fan Outfitters. "Fourteen years of pent-up demand is a great thing."