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Business and the Economy
Businesses Cash in on UK's Win
Credit Charles Bertram/Lexington Herald-Leader
Employee Nic Johnson carried an armload of championship shirts at Fan Outfitters in the Tates Creek Centre on Tates Creek Rd. at Man O War Blvd. in Lexington, Ky., Wednesday, April 04, 2012.
If there's one universal truth, surely it's that dogs can't be cats. Right? Wrong. It turns out that in the wake of the University of Kentucky's eighth men's basketball championship, even dogs can dress as the Cats, courtesy of Fan Outfitters and its line of UK T-shirts for dogs. The canine clothing is one of numerous ways a variety of Lexington businesses, including restaurants, banks, local media and the post office, are cashing in on the Cats' victory. "I've never seen anything like it," said Joe Kawaja, president of Lexington-based collegiate retailer Fan Outfitters. "Fourteen years of pent-up demand is a great thing."
