Blood Donation Strategy Working

May 7, 2012

This spring central and eastern Kentucky has enjoyed a relatively stable blood supply, with donations up a bit since the March tornados.   The Kentucky Blood Center reports a two percent increase in blood donations since last July.  Spokeswoman Martha Osborne says that increase is on top of a one and a half percent bump in donations during the previous 12 months.

“We’ve had many years where we haven’t had two percent is a big increase and that equates to 16 hundred pints of blood..certainly we’re thrilled with that,” said Osborne.

Osborne says donor numbers increased following the March tornadoes.  She says the increased use of social media like Twitter and Facebook, as well as a donor incentive program have also helped to drive up blood donations.

“Over the last two to three years, we’ve had a nice increase in blood of course that’s coincided with transfusions as well..but generally we’ve been able to maintain a really strong blood that our last emergency appeal for blood was in January of 2009,” added Osborne.

Osborne says the Blood Center is working with charities like Salvation Army and God’s Pantry.  She says blood donors can earn cash donations those charities.