Joyce Slocum

At NPR, until recently, there was a strong distinction between "radio" and "digital." But that distinction is increasingly blurred. Every morning, I listen to a different Member station on my iPhone. I think of that as "listening to the radio." But of course, I'm actually having a digital experience by listening to the stations' Internet streams. Our audience increasingly expects to find companion pieces to radio stories at npr.org and Member station websites. And, for a growing number of new NPR fans, their primary experience may be web based.